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Identify Your Audience


Who is going to read your writing?

Writing is communication and you will communicate more effectively if you keep your audience in mind. You need to decide the amount and type of information you will include based on how much knowledge you think the audience has. The audience's attitude also helps you determine your approach to your subject.

You need to ask yourself some questions about your audience.

  1. What do they know about the subject?
  2. What do they need to know about the subject?
  3. What are their expectations?
  4. Is your audience sympathetic to your point of view or will it resist your arguments? The answer to this question will help you decide whether to express your opinion directly or to provide reasoning and support for your ideas before giving your point of view.

You have to think about why your audience would read your writing. The answer helps you decide whether to persuade, instruct, inform, or entertain.



The audience for an essay about Victoria could be people who are interested in other places in the world because they hope to visit there one day. Or it could be people who are planning a trip to this area and want to know more about it before the trip. In both cases, your readers would want information and description. If they are undecided about where to go, you may want to persuade them to visit Victoria.